Meet Our Co-Founders

Ayesha is a highly accomplished CRM and Marketing Communications Thought Leader with a decade of experience focused on transforming email and SMS programs into core revenue drivers. Her expertise centers on developing and executing customer lifecycle strategies and leading high-performing marketing teams. Ayesha is recognized for her ability to blend strategic oversight with deep technical knowledge, consistently ensuring that digital communications adhere to strict regulatory landscapes, including data privacy and CAN-SPAM laws, to build a seamless and trust-building customer experience.

Her technical skills are a significant asset, with certifications and hands-on expertise in Salesforce Marketing Cloud (SFMC), SQL, and Ampscript. As a marketing cloud data and platform governance architect, Ayesha has a proven track record of increasing digital marketing ROI by cementing email as a primary revenue channel through data-driven tracking and analysis.

Beyond her technical architecture and performance growth achievements, Ayesha is an adept collaborative project manager with experience leading multi-disciplinary teams, and is skilled in maintaining project efficiency by managing complex workflows.

Ayesha is always going above and beyond... her abilities made her a major asset to the team. I would recommend & happily work with Ayesha again.

former marketing cloud yeam colleague

Ayesha's background is diverse, spanning various high-volume industries, from non-profits to legal services to media and entertainment, where she consulted on CRM data models for major firms and managed end-to-end campaign production, scheduling, and rigorous Quality Assurance for large streaming and sports brands. Her experience is characterized by her ability to assume total ownership of the marketing technology stack, drive quantifiable performance improvements through technical architecture and data segmentation, and effectively manage both projects and people to ensure high-compliance, high-conversion customer journeys. She has a proven history of assuming total ownership of the marketing technology stack, driving quantifiable performance improvements through technical architecture and data segmentation, and effectively managing both projects and people to ensure high-compliance, high-conversion customer journeys.

Ayesha values family & friends more than anything in life. Her two sons are her pride and joy, and when she's not spending time with her sons and husband, Simon, she is out and about with members of her large network of friends, exploring and enjoying all that New York has to offer.